Power-Packed Nutrition
Recipes crafted to deliver protein, fiber, vitamins, and minerals in every bite.
About us
WickedGud was started with one simple question: why does eating something you love have to feel like a compromise?
Most packaged noodles and pasta in India are made with refined wheat flour (maida), fried in palm oil, and packed with preservatives. They are convenient, but they are not kind to the body, especially when eaten regularly by children and families.
We built WickedGud to change that. Our noodles and pasta are made from whole wheat, lentils, oats, chickpeas, and other wholesome grains. No maida. No palm oil. No MSG. No artificial colours. Just real ingredients that happen to taste genuinely good.
Every product in our range goes through ingredient testing before it reaches a pack. We work with food technologists and nutritionists to ensure our nutritional claims, protein content, fiber levels, oil type, are accurate and consistent across batches. Our FSSAI license number is 10020051003771..
Today, WickedGud ships across India and countries like UAE, Nepal, Australia & New Zealand.
We are on a mission to make healthy comfort food so good that nobody has to choose between taste and nutrition.
Why We Exist
The average Indian family eats instant noodles or pasta at least once or twice a week. Most of those meals are built on maida and palm oil. We exist to give families a better option that does not ask them to sacrifice the foods they love.
Stay Wicked. Stay Gud.
MEET OUR FOUNDER
Bhuman Dani
Bhuman Dani, Founder & CEO, WickedGud, is a serial entrepreneur with a track record of building impactful consumer brands. He successfully exited his first venture, TGL Co. - a premium tea and coffee startup - to Ness Wadia from the Wadia Group.
In 2021, he founded WickedGud with a bold mission: to unjunk India, one kitchen at a time.
Backed by marquee investors such as Orios Venture Partners, Asiana Fund, Titan Capital and Bollywood actress and investor Shilpa Shetty, WickedGud has emerged as a category-defining brand in India’s better-for-you food space. Featured on Shark Tank India – Season 2, the brand promises Wicked Taste and Gud Ingredients and is India’s first pasta and noodle company made with the goodness of lentils, chickpeas, whole wheat, brown rice and other nutrient-rich ingredients.
An alumnus of BITS Pilani (Mechanical Engineering) and INSEAD (MBA), Bhuman began his career in management consulting with The Boston Consulting Group (BCG) in London, specializing in consumer goods. He was honoured with "Best Entrepreneur" award at the Indo-French Business Awards (IFBA) 2019, presented by the Indo-French Chamber of Commerce and Industry (IFCCI) and CCI France International.
He was recognized as part of Entrepreneur India’s 35 Under 35 – Class of 2020, a testament to his vision and leadership in the startup ecosystem.
What sets us apart
Trusted by Mothers
Mothers are the toughest critics and they love us. That says it all.
Guilt-Free Indulgence
All the rich, satisfying flavour you love, without the guilt. Smile!